Surveys suggest most people are confused about how to recycle. Surveys of the British public show up to 80% of UK households do not recycle things that could be recycled and 55% are ‘very unclear’ about what can and can’t be recycled. Because of this, it is assumed that only 50% of items that could…
Waste experts have coined a phrase to describe people putting unrecyclable goods in the recycling bin in the hope it will be recycled and therefore, in their mind, have done the right thing. It is known as ‘wishcycling’. Surveys show that 80% of the public have tried to recycle something that can’t be recycled and…