Empowering Your Choices for a Sustainable Tomorrow

This website is dedicated to giving you options on how to reduce your carbon footprint through your everyday decisions. The main objective is to show you that it is not as hard as you think if you have the right information at hand. Adopting an eco-friendly life won’t make your life more difficult or boring. You can still have an enjoyable life and choose from options that suit you as an individual.  

There is plenty of scientific evidence over the previous decades that shows our world is under threat from climate change. We need to act because with the current levels of carbon emissions mean we are on the trajectory for the world to heat up to 2.7 degrees Celsius by 2100. To avoid catastrophic climate change, the world needs to get to net zero emissions by 2050, a goal set by more than 90% of countries in the world. ‘Net zero emissions’ means that the human population are producing only enough emissions that can be offset by the ecosystem. We are far from where we need to be: in 2025, the average individual worldwide on average is producing on average 7 tonnes of carbon emissions a year, but this varies in different countries, from 0.2 tonnes in Malawi to 13 tonnes in the UK to 21 tonnes per person in the USA. The emissions of the average person wordwide needs to reduce to 1 to 2 tonnes by 2050.

Realistically, the journey we take to reducing our carbon emissions will vary from person to person because this blog recognises that everyone is an individual and we have different circumstances and preferences. Some of us live in rural areas and others in urban areas; some of us are disabled and others are not; some of us have children and others do not; we live in different accommodation; we are different ages and different socio-economic classes. All of these things affect our priorities and our options available to us to reduce our emissions. We also choose different lifestyles and different aspirations and we aren’t going to want to live exactly the same lifestyle in a net zero world.

This website is here to show you that not only is it easier than you think to reduce your daily carbon emissions, it has the potential to vastly improve your life, such as your health, lifestyle and finances, and it is not all about self-sacrifice.  This journey does not just help the earth, it helps you to achieve personal goals too. This website will show you that you have plenty of options and that you can adapt them to whatever lifestyle you aspire to live. The advice from this website is evidence-based, drawn from the most recent scientific evidence from universities, expert bodies and experts working in relevant industries.

The content of how to reduce carbon emissions is organised under four areas: diet, housing, travel and shopping. How you reduce carbon emissions will be very individual, and each area will give you various options of ways you can do this to fit around your lifestyle. Some areas will be harder to reduce emissions than others because there are restrictions, we have no control over. We have no control how much public transport we have access to, and our housing may limit what we can change in some circumstances. This is why the best area to start off with is diet. We have the most control over choices we make with our diet, and it should be suitable for all tastes and budgets. It will take time to adapt these ideas to your life and hopefully each area can give you ideas of reducing your carbon footprint and improve your life in different ways.